10 ways to make your first sentence pop
Branded Chief # 20
Your first sentence should be so powerful your audience can't ignore it.
Here are 10 ways to do this:
1. Start your sentence with a question. Engage your audience right from the start with questions. Try asking: "Have you ever wondered how some people can write so well?"
2. Start with an interesting or surprising fact or statistic. Say something like: "Did you know over 80% of people only read the first sentence of an article?".
3. Hook your readers with dialogue. Use this technique to make your content feel more immediate and engage your audience. You might write: "I was watching a webinar the other day when the speaker said something that really struck me.
4. Start with a bold statement or controversial opinion. Say something like: "Everyone knows that writing well is important for business success. But what most people don't know is..."
5. Make your point with an anecdote or real-life example. You might write something like: "I was working with a client recently who struggled with writing compelling content for her website. So I asked her about a time when she really captured her audience's attention...".
6. Start your sentence with a quote from someone influential in your field. You could write: "William Zinsser says good writing is all about clarity and simplicity. And he's right."
7. Start with a bold statement, then back it up with facts, research, or statistics. You might say: "It's true - words can improve (or destroy) your conversion rates. But how do you know which ones to use?"
8. Put a bold prediction or statement about the future, then explain why it's important. Say something like: "90% of businesses will fail within 10 years if they don't invest in content marketing. But why is this, and what can you do to avoid it?"
9. Start with a strong call-to-action, then explain why your audience should act now. You can say something like: "If you want to create content your audience will love, read this right now and follow these steps..."
10. Tell a story, then explain how it relates to your main point or what your readers can learn from it. Say: "A few weeks ago, I met a woman at a networking event who told me how she switched careers. I was fascinated to hear how it all happened and what she learned."
That's all for this week.
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