60% of what I learned
Branded Chief # 31
I was a journalist for over 10 years.
I'll teach you 60% of what I learned in 2 minutes.
Here are 20 tips to help you write better:
→ 1. It's not about you, it's about your audience.
Give them what they want and they'll never stop reading your content.
→ 2. Give them the most important info first.
It shows you care about their time, so they'll love you for it.
→ 3. Keep it short and sweet, and always use everyday language.
Don't make them Google your words.
→ 4. Don't start writing until you're done thinking.
Think about what you want to say before you start writing.
→ 5. Know who you're writing for and what you're trying to get.
What is your purpose? To educate, entertain, inform, sell? Your writing has to be useful to your audience, or it's pointless.
→ 6. Be sure to edit and proofread your work.
Take the time to review your writing for grammar, spelling, and punctuation errors to ensure a polished final product.
→ 7. Write in descriptive language.
Engage your readers with sensory details that make your writing come alive.
→ 8. Use active voice instead of passive voice.
Active voice makes your writing more concise, direct, and engaging.
→ 9. Make your content easy to read.
Organize your writing into smaller, manageable chunks that are easy to digest.
→ 10. Write with enthusiasm and passion.
Write about topics that excite you. If your readers sense your passion, they'll take action.
→ 11. Use concrete examples to illustrate your points.
Concrete examples help your readers understand your ideas and make your writing more relatable.
→ 12. Vary your sentence length and structure.
Make your writing more interesting by mixing up the sentence length and structure.
→ 13. Use storytelling to captivate your readers.
Your readers will remember your content if you tell a story.
→ 14. Avoid jargon and technical language.
If your audience doesn't understand your terminology, they will tune out and lose interest.
→ 15. Use bullet points and numbered lists.
You can make your content easier to scan with bullet points and numbered lists.
→ 16. Be concise and to-the-point.
Don't use unnecessary words or complicated sentence structures. Get to the point quickly.
→ 17. Use humor or wit, if appropriate.
Use humor to make your writing more entertaining and memorable, but make sure it's appropriate.
→ 18. Don't be afraid to be opinionated.
Don't be afraid to express yourself, engage with people, and spark a conversation.
→ 19. Use facts and statistics when needed.
Backing up your claims with data can help establish credibility and strengthen your arguments.
→ 20. Listen to your audience.
Engage with your readers and listen to their feedback to understand their needs.
That’s it for this week.
Whenever you're ready, here are 3 ways I can help:
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See you again next week.