Strategizing your LinkedIn content means talking about things that help you achieve your business goals and letting everything else go.
A rule of thumb is you can talk about anything that helps you, your audience, and the platform, LinkedIn.
What helps you?
Content that's relevant to your area, job, business, and your expertise. Content for which you want to be known.
What helps your audience?
Content that entertains, educates, informs. Content that adds value. Content that solves problems.
What helps the platform?
Content that is not decisive and controversial. Content that adds value. Content that keeps people on the platform.
Here are 3 cases of random versus strategic content:
Case 1:
Random content: Do you use LinkedIn on your phone or laptop?
Strategic content: Remove LinkedIn from your phone and get more done.
The random content is an actual post from a graphic designer.
The strategic content could be from a productivity coach/company.
Case 2:
Random content: What is a unicorn company? Top 10 unicorns in 2022.
Strategic content: Top 10 unicorns of 2022 and here's how to build one.
The random content is an actual post from a business consultant.
The strategic content could be from a business coach/consultant.
Case 3:
Random content: 10 best places in the world to visit.
Strategic content: 10 best places in the world to visit.
The random content is a hypothetical post from a web developer.
The strategic content could be from a travel agent/company.
Strategizing your content means aligning it with your offer and writing every piece to help you reach your business goals.
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It's a dead-simple guide and a pack of 5 Canva templates you can use to create a carousel in 10-20 minutes.
If you want to create dead-simple carousels in minutes, this is for you.
Check it out here: The LinkedIn Carousel System.
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