Relatability > Novelty
Branded Chief # 28
They say "new" is the way to stand out.
And people get sucked into the pursuit of novelty.
But relatability beats novelty every time.
This is because:
→ Novelty can grab attention,
but it can't guarantee engagement.
→ Novelty can create a buzz,
but it can't build a real audience.
→ Novelty can trigger a dopamine release,
but it can't build a lasting connection.
On the other hand:
→ Relatability builds community,
→ Relatability increases credibility.
→ Reliability drives real results.
Don't be sucked in by novelty.
Put relatability first.
See you next week.
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Did you see my LinkedIn guide?
I've put together my 100 Simple Steps to Build Your Personal Brand on LinkedIn to help you if you want to:
✅ position yourself as an expert and connect with the right audience
✅ create content, be visible, grow your network, and generate leads
✅ engage with your audience and gain more traction effortlessly
✅ achieve your goals and build extra income streams on LinkedIn
Check it out here: 100 Simple Steps to Build Your Personal Brand on LinkedIn
Have you heard about The LinkedIn Carousel System?
It's a dead-simple guide and a pack of 5 Canva templates you can use to create a carousel in 10-20 minutes.
If you want to create dead-simple carousels in minutes, this is for you.
Check it out here: The LinkedIn Carousel System.
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See you again next week.