Relatability > Novelty
They say "new" is the way to stand out.
And people get sucked into the pursuit of novelty.
But relatability beats novelty every time.
This is because:
→ Novelty can grab attention,
but it can't guarantee engagement.
→ Novelty can create a buzz,
but it can't build a real audience.
→ Novelty can trigger a dopamine release,
but it can't build a lasting connection.
On the other hand:
→ Relatability builds community,
→ Relatability increases credibility.
→ Reliability drives real results.
Don't be sucked in by novelty.
Put relatability first.
See you next week.
Want to book a 1:1 consultation?
Book a 60-minute consultation with me.
You can ask me for feedback and direction on building your brand, copywriting and designing for social media, building authority, and thought leadership.
You can ask me to:
✅ Brainstorm with you
✅ Analyze your 'about me'
✅ Consult on your brand strategy
✅ Advise you on your content strategy
✅ Guide you to build/monetize your audience
Some people ask me how they can help their clients on LinkedIn; some ask how they can create carousels.
You can ask me about branding, marketing, content, LinkedIn, and business, I'll be happy to help.
A 1:1 consultation is about you getting the benefit of my experience and knowledge. That means I won't write or design for you, but I'll guide you — what to do and how to do it.
I only do 5 1:1s a month, so space is limited. If you wanna talk soon, don't wait. It's first come, first served. ( 2 spots left for this month.)
DM me to book a 1:1 Consultation now!
Did you see my LinkedIn guide?
I've put together my 100 Simple Steps to Build Your Personal Brand on LinkedIn to help you if you want to:
✅ position yourself as an expert and connect with the right audience
✅ create content, be visible, grow your network, and generate leads
✅ engage with your audience and gain more traction effortlessly
✅ achieve your goals and build extra income streams on LinkedIn
Check it out here: 100 Simple Steps to Build Your Personal Brand on LinkedIn
Have you heard about The LinkedIn Carousel System?
It's a dead-simple guide and a pack of 5 Canva templates you can use to create a carousel in 10-20 minutes.
If you want to create dead-simple carousels in minutes, this is for you.
Check it out here: The LinkedIn Carousel System.
I just have one request.
If you like my newsletter, the best compliment you can give me is to forward it to one friend who you think would get something out of it.
See you again next week.
Cheers,