Creating LinkedIn posts that your audience wants to read and act on isn't easy, but with a few tips and practice, you can do it. Here are 3 tips:
1. Write stuff that makes people feel good
You don't want people to feel disgusted, frustrated, and bored on LinkedIn.
And you don't want them to waste time either, so write content that makes them feel good.
Create content that benefits them, tells them something relevant, something interesting, something useful.
Bad example:
It seems pointless to me to work so hard for my dreams. I think we should do the bare minimum until we're done. Because...
Good example:
It might seem pointless to work so hard, but you don't always do it for yourself. You often work for your loved ones and families, which makes your life meaningful. Here’s why you should…
2. Make your content about them not you
Nobody cares about you no matter how talented, educated, and experienced you are.
Put your audience first, make your content about them, not about you.
Think about your audience when choosing topics and structuring your content.
Bad example:
I'm an influencer on LinkedIn. My content has been featured in so many magazines and websites, and I've won so many awards, and I'm really good at LinkedIn, and I can help you grow your followers.
Good examples:
Here are 3 things I learned from posting on LinkedIn for 3 years. 1. Write stuff that makes your audience happy. 2. Put your audience first. 3. Make your content fun and easy to consume.
3. Make your content easy and fun to consume
People consume content differently on digital compared to paper, so make sure it's well-structured and formatted.
You've got to write for short attention spans.
Give the most valuable information first, always add value, and make sure your call to action is very clear.
Bad example:
Traditionally, writers create content as if they were writing for a print publication, such as a newspaper, magazine, or book. The majority of writers tend to write long sentences and thick paragraphs following a standard structure of five to ten sentences per paragraph. It is unknown to them that writing for a digital medium requires a different style and format. Here's how you should write:
Good example:
Don't write as you used to for a magazine or book.
Avoid using long sentences and long paragraphs.
Remember these 10 things when you write:
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The bottom line is if you want your LinkedIn content to stand out, make it interesting, valuable, easy, and fun to consume, and about your audience.
That's all for this week.
Did you see my LinkedIn guide?
I've put together my 100 Simple Steps to Build Your Personal Brand on LinkedIn to help you if you want to:
✅ position yourself as an expert and connect with the right audience
✅ create content, be visible, grow your network, and generate leads
✅ engage with your audience and gain more traction effortlessly
✅ achieve your goals and build extra income streams on LinkedIn
Check it out here: 100 Simple Steps to Build Your Personal Brand on LinkedIn
Have you heard about The LinkedIn Carousel System?
It's a dead-simple guide and a pack of 5 Canva templates you can use to create a carousel in 10-20 minutes.
If you want to create dead-simple carousels in minutes, this is for you.
Check it out here: The LinkedIn Carousel System.
I just have one request.
If you like my newsletter, the best compliment you can give me is to forward it to one friend who you think would get something out of it.
See you again next week.
Cheers,
🙏